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Pricing Transformation, Driving value to your business
Carlton Richards is the culmination of decades of work by partners from Boston Consulting Group, Bain Consulting, TCV Private Equity, and leading companies such as Google, Yahoo!, Oracle and Razorfish. Our goal, to leverage best-practices from the world’s best companies to deliver actionable and effective methodologies for middle market growth firms.
We help growth-stage companies turn pricing into a profit engine
Relevant global experience enabling pricing as a strategic lever for growth.
Developing and implementing methodologies and approaches not only for “what” (price) but also for “how” (positioning).
Define areas of strength and improvement, optimize pricing and profitability strategies, approaches & tactics.
We not only understand entrepreneurial companies, but have a long history as Founders and Operators.
The world is very
different now…
Growth at all cost is no longer an option
SaaS industry shifting towards
Profitability and Predictability
98% of SaaS Companies that change pricing see positive results*
Most SaaS B2B companies
operational focus is still on
acquiring new customers and
retaining existing ones
Monetization has the
highest impact on profitability
growth
2021-22, companies were more
focused on packaging updates
As of 2023, 75% of SaaS B2B
companies have updated
their prices and packaging
Price changes are mostly done
quarterly and annually
Our Pricing Tranformation approach
Depending on where you are in your pricing journey, we focus on delivering results based on goals and desired outcomes.
Delivers immediate, measurable value
15-20%
Operating profit
increase
2-3x
Improved
revenue forecast
10-15%
Faster
sales process
25-30%
Better KPIs
We are not just consultants
We are seasoned operators that understand the need to drive profitability before expenses.
We take a practical approach, identifying quick wins to fund the journey with typical 5x return over our cost in demonstrable financial impact.